Privacy policy

Privacy Policy

Effective Date: March 24, 2025

Welcome to Aurea Lane (“Company,” “we,” “us,” or “our”). We value your privacy and are committed to protecting your personal information in accordance with applicable privacy and data protection laws, including the General Data Protection Regulation (GDPR) and relevant U.S. legislation.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website https://aurealane.com (the “Site”), and when you purchase our products or otherwise interact with us.

1. Who We Are

Aurea Lane is a jewelry brand that offers custom solid gold engagement rings, pendants, earrings, bracelets, and gemstone alternatives. Our business address is:

3620 Madbury Cir, Lakeland, FL 33810, United States
Email: dannadelaf@gmail.com

2. Information We Collect

We collect the following categories of personal data when you interact with our site:

A. Information You Provide:

Name
Email address
Shipping & billing addresses
Phone number (optional)
Payment information (processed via third-party providers like Stripe or PayPal)
Custom jewelry preferences or design details (if applicable)
Communications or messages sent via contact forms or email

B. Information We Collect Automatically:

IP address
Device type
Browser type and version
Pages visited and actions taken (via cookies and analytics tools)
Time and date of access
Referring website

C. Information from Third Parties:

Social media platforms (if you engage with our ads or content)
Payment processors
Shipping providers

3. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfill orders
To provide customer support
To personalize your shopping experience
To send order confirmations, updates, and delivery notifications
To communicate with you regarding promotions, offers, or product launches (only with your consent)
To improve our website and services
To comply with legal obligations

4. Legal Basis for Processing (Under GDPR)

We only process your data where we have a legal basis to do so:

Contractual necessity – to fulfill your purchase orders
Consent – for email marketing and non-essential cookies
Legal obligation – to comply with tax, shipping, and consumer protection laws
Legitimate interest – to prevent fraud, ensure site security, and improve services

5. How We Share Your Information

We do not sell your personal data.

We may share your information with:

Payment providers (e.g., Stripe, PayPal)
Shipping providers (e.g., USPS, UPS, DHL)
Analytics services (e.g., Google Analytics)
Marketing platforms (e.g., Klaviyo or Meta, with your consent)
Professional advisors or legal authorities (only when legally required)

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Improve user experience
Track website performance
Analyze user behavior
Remember your preferences

By using our website, you consent to our use of cookies. You can adjust your preferences at any time via your browser settings or a cookie banner on our site.

7. How We Store and Protect Your Data

We implement appropriate technical and organizational security measures, including:

SSL encryption
Secure servers and hosting
Access controls
Regular data reviews and minimization

Data is retained only for as long as necessary to fulfill the purposes stated in this policy, or as required by law.

8. Your Rights (GDPR & CCPA)

If you are located in the EU/EEA or California, you have the right to:

Access your personal data
Correct inaccurate data
Delete your data ("Right to be forgotten")
Object to or restrict processing
Receive a copy of your data (data portability)
Withdraw consent at any time
Lodge a complaint with a supervisory authority

To exercise your rights, email us at dannadelaf@gmail.com with your request.

9. International Data Transfers

As our business is based in the U.S., your information may be transferred and stored outside your country of residence. We ensure that such transfers are legally compliant and safeguarded appropriately under GDPR standards (e.g., through Standard Contractual Clauses).

10. Children’s Privacy

Our website and products are not directed toward children under the age of 16. We do not knowingly collect or process data from minors.

11. Third-Party Links

Our site may contain links to third-party websites (e.g., Instagram, Pinterest, payment gateways). We are not responsible for the privacy practices or content of these sites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the "Effective Date" at the top. You are encouraged to review this policy periodically.